North American Power’s commercial energy division (formerly C&I Solutions), required a fresh visual brand and digital presence to deliver their value proposition to energy brokers: experience, personal responsiveness and superior technological efficiency.
After a brief name exploration, the decision was made to simply append “Business” to the North American Power name, solidifying the connection between ventures, especially as many resources would be shared between the two.
The brand’s visual palette stands in contrast to the brighter, friendlier consumer-facing look, and relies heavily on futuristic technology motifs.
The website structure was designed as a digital ‘brochure,’ to inform and build confidence in broker agent networks, who would ultimately be the primary touchpoint with commercial customers.
(Note: Brand and creative work done while Creative Director, North American Power).