logo design
North American Power’s commercial energy division (formerly C&I Solutions), required a fresh visual brand and digital presence to deliver their value proposition to energy brokers: experience, personal responsiveness and superior technological efficiency.
After a brief name exploration, the decision was made to simply append “Business” to the North American Power name, solidifying the connection between ventures, especially as many resources would be shared between the two.
brand design
The brand’s visual palette stands in contrast to the brighter, friendlier consumer-facing look, and relies heavily on futuristic technology motifs.
website design
website design
web page design
responsive website design
marketing website design
The website structure was designed as a digital ‘brochure,’ to inform and build confidence in broker agent networks, who would ultimately be the primary touchpoint with commercial customers.
sales and marketing collateral design
stationary and business card design
(Note: Brand and creative work done while Creative Director, North American Power).