A flexible logo and tagline design for a community music school that differs from typical instructional experiences.
The Suzuki method teaches that any child can learn a musical instrument in the same manner they learn speech and mobility skills – through play and practice. Parents are present throughout each lesson and become the ‘teacher’ during the week at home.
When I asked founder Jessica McNamara what would make her school stand apart from others, the first word she said was “love.” Knowing Jessica’s passion as a music instructor and parent herself, it felt natural to tie the words “love” and “play” together as a tagline that could utilize the same visual motif as the primary logomark. From there, other phrases could perhaps be created to add life and elasticity to the identity as it’s applied to various applications.